This Marc Jacobs ad "Bang" was released in July 2010. There are a few basic appeals that this advertisement tries to hit. One, the need for attention. By using a picture of an attractive, half-naked model, Marc Jacobs is attempting to tell you to buy this cologne, and you will look like this and be noticed. Another appeal used is the need for sex. This appeal would be aimed at women as a target audience. For this, they are trying to say, buy this and your boyfriend will look like this. Aside from these appeals, the simple solutions technique is also used. "Buy this cologne, and you'll look automatically be as cool as this guy."
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