Bootlegging. Judging by its definition, it doesn't seem like the greatest thing. "To make, distribute, or sell illegally." But one individual's take on the topic may have an unexpected twist.
Twenty-five year old Ava Nirui is a New-York based artist known for her unique designs and juxtaposition between luxury brands and random objects. These random objects range from inhalers to basketballs to different articles of clothing. "The fashion world is so set in its ways. Why not change its rigidity?" In this quote, Ava expands on why she chose such arbitrary objects as the base of her projects.
"From their, I became interested in updating familiar objects with logos and iconography from luxury/contemporary designers in order to transform its worth in a humorous way." Ava's bootlegging started off as a hobby for herself, and she never meant for it to escalate so quickly. Now, people from her social media followings actually want to purchase these garments. However, Ava refuses to sell them.
"A logo is a visual symbol that is representative of a lifestyle. By applying or wearing a logo, you can completely skew and alter the meaning of an object or garment." I think this quote is really reflective of our current society. Once something becomes popular and well known (like Ava's designs) social media will eat it up. It's funny how putting the name of a luxury brand on a hoodie completely alters peoples' view on it. It's like, "Oh, wow! This sweatshirt says 'Gucci' on it! I have to have it!"
Contemporary society is so set on these name brands that once these simple company logos get plastered on something, we jump at it. Ava Nirui helps us to see this.
Give her a follow on Instagram @avanope !! She posts some pretty dope stuffff
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